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BRINGING STILL TO LIFE

Our goal with each ECOVESSEL product is to add a touch of splendor. In this exploration we take amazing still life photography to the next level by adding dynamics and exploring with natural elements: gravity, temperature, lighting etc.. We commit to the challenge of capturing the essence of each ECOVESSEL product, with the whole product line in mind.

A CINEMATIC APPROACH

There is a bit of a mystery to the darker space, which often can be associated with cinema- a bit more dramatic in feel; also, effects are always more visible in a darker space. These are things we spend a lot of time thinking through when it comes to choosing direction. Having worked extensively with the materials that ECOVESSEL products are made of can assure you that the highest quality will be achieved.

CONCEPTS

{THIS EXPLORATION IS CONSIDERING A 15K BUDGET}

01. A SINGLE ATHLETE IN STUDIO - Key words here: ACTION, ENERGY, DYNAMIC EFFECTS, EPIC speed ramps to beautiful slow motion. We cut back and forth from product to athlete using the dynamic environment that ties the two together. 3/4 into this explosive display the athlete stops instantly and takes a swig from the ECOVESSEL to then go right back into action. We end with the product living and breathing with the dynamic energy dissipating away. Attaching professional athletes and influencers to the brand looking towards 2020 would be awesome and a great way to build ECOVESSEL.

02. LIFESTYLE / LEISURE - This direction encompasses leisure and outdoors and is driven by an environmental atmosphere of brilliant lighting. The product in the left and middle frame would be an ECOVESSEL product. This edit would show a build up of writing/drawing, inspiration from the beautiful outdoors (texures, lighting and environment to set the mood) and then would end with the interaction or a simple lock up moment of the ECOVESSEL product.

03. DESSERT RUNNER - It is a run for the prize. The action cuts back and forth from an intriguing ECOVESSEL product buried 1/4 in the sand to a determined runner trying to find cold water in the middle of the dessert. There is a build up of anticipation and adventure, slow motion moments of sand getting kicked up to still footprints, to sky timelaspe, fast sprinting to a ramp down of speed revealing a water droplet falling off of the ECOVESSEL. The runner makes it to the prize at the end and is refreshed as we lock on the ECOVESSEL put back in the sand after a huge swig taken.

04. STUDIO SHOOT - A PRODUCT ADVENTURE - Based on dynamic environments: water droplets, steam, reflections, paint etc. we explore epic camera angles, lighting and a powerful use of sound along with exceptional editing to display the excellence of each product. We cut back and forth from product to product (details of parts and environment) as if we are in a macro photography world ultimately to reveal all 3 products in a lock-up end frame. Typography and design are key elements for this direction. (no photos attached to this idea, but we are happy to flesh it out moving forward)

In an extremely competitive market we hope to establish a really fresh and unique contribution to ECOVESSEL. Our team is loaded with ideas and we look forward to exploring all of them with you in the days ahead.

LET’S MAKE SOME ART TOGETHER.

THANK YOU!

Contact:

Caroline McGraw, Co-Founder + Producer

caroline@whitepearlproductions.com | 760. 809. 6154